Ways to Attract Visitors to Your Site

Design for a target audience

Think about who will be most likely to visit your site before you design it. Will it family? customers? strangers? Include information that will be relevant to that group. Keep your site attractive and simple. Graphics should be small to prevent long load times, and try a design it for 800x600 resolution as it has become the most common standard.

Keep your site current

Update frequently. Even if your site is simply an information page about yourself try and update it at least once a week with new information. Make it a goal to try to add to you web log daily. For a business add specials, news, and tips regularly. If you want visitors to come back you must update frequently.

Create dialog

Customers and visitors should be able to get in contact with you easily. Display your contact information. Use their suggestions to improve your site. Develop forums so that you can start working on a community. A community environment will always bring people back.

Use link exchanges

You need to get your name out there. A link exchange is an agreement between two sites to provide a link to the other sites. This can be mutually beneficial as well as provide better search rankings on some engines.

Include your site address with traditional advertising

Put your web site address on business cards, company letterhead and invoices, print and phonebook advertisements, company vehicles, promotional items such as calendars and pens.

Link your web site in email messages

When sending email encourage people to visit your site by providing the address. You can add a signature line in such programs like Outlook Express that will include this every time you send an email.

Register your site with major search engines

It's a must to have your site on search engines, it's the way many users will find your site. Properly registering your site will produce results that are worth the time and effort.